New Fashion of Chinese Elements Poster by Chen Gang

New Fashion of Chinese Elements Poster by Chen Gang is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Umuco n'Umurage Competition Category.

BuronzeUmuco n'Umurage· 2025

New Fashion of Chinese Elements Poster

by Chen Gang

Client: Hangzhou Arts and Crafts Museum

Igihembo cya A' Design Award cya Buronze Winner in Umuco n'Umurage Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New Fashion of Chinese Elements Poster

Imideri Nshya y'Ibintu by'Igishinwa ni urukurikirane rw'amaposteri rushingiye ku buhanzi n'imyuga gakondo y'Ubushinwa. Igishushanyo gikura imigano ku myenda, ku rushinge (silk) no ku bicuruzwa by'ibumba, hanyuma bikayisesengura no kuyihindura ibishushanyo bigezweho. Imigano gakondo itwara ibisobanuro by'amahirwe kandi igaragaza ibyifuzo by'ubuzima bwiza. Ibikoresho by'ikoranabuhanga (digital) bikoreshwa mu gusubiramo gushushanya iyo migano kugira ngo ibashe kwakirwa n'abareba ba none. Buri poster ipima milimetero 700 kuri 1000. Intego ni ugukomeza umurage nyaburanga ugaragara no gushyira imigano gakondo mu buzima bwa none.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

New Fashion of Chinese Elements Poster ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. New Fashion of Chinese Elements Poster biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. New Fashion of Chinese Elements Poster ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensions & Packaging: 700mm*1000mm
Tags: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Production Technology: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Design Challenge: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Research: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiration: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Project Duration: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Operation Flow: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patents: Hangzhou Arts and Crafts Museum, 2024
Image Credits: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang