Miniso Land Ubucuruzi by Xiang Li is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Imbere y'Inyubako Competition Category.

ZahabuImbere y'Inyubako· 2025

Miniso Land Ubucuruzi

by Xiang Li

Igihembo cya A' Design Award cya Zahabu Winner in Imbere y'Inyubako Category

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Verified Award Winner

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Colors

The Design

About Miniso Land Ubucuruzi

Mu mwanya w'ibyiciro bitatu wa Miniso Land, hari ibice bikuru bitandatu hamwe n'ubwoko burenga mirongo irindwi bw'ibicuruzwa byifatanije bikomoka ku isi zitandukanye za IP. Abashushanya bagera ku guhuza ubutoranyirize bw'ibyiciro hamwe n'ikoreshwa neza ry'umwanya bagashyiraho uduce dutandukanye tw'ibihe, birinda ubuswa bushobora kuva mu burambe bwo kugura gakondo busubiramo. Kuva ku gace ka kasanduku k'impfuke gasa nk'aho kari mu bubuta bwa pinki, agace kazuye kafite ingaruka z'ibishushanyo bya montage, agace k'amatungo yo mu rugo n'agace k'uburyohe bifite amarangamutima atandukanye y'imiterere, kugeza ku gace ka peluche kameze nk'aho winjiye mu isi y'inkuru z'ibihe.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Miniso Land Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Miniso Land Ubucuruzi biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Miniso Land Ubucuruzi itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

Read the Press Release