Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka na L'Atelier Five Ltd.

Umushinga Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka wa L'Atelier Five Ltd. ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

BuronzeImbere y'Inyubako· 2025

Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka

na L'Atelier Five Ltd.

Umukiriya: L'Atelier Five Ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Imbere y'Inyubako

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka

Diageo Travel Retail ni igishushanyo cy'imbere mu iduka ryagenewe icyumba cy'ubukerarugendo kw'abakire (luxury terminal) ku kibuga cy'indege mpuzamahanga cya Incheon i Seoul. Iduka rifite ubuso bwa metero kare 40.12 kandi rifite inkuta ndende za metero 2.7. Inkuta z'ubugeni zakozwe mu ma Corian yashyizwemo ubushyuhe kugira ngo agire imiterere, zizenguruka mu buryo bworoshye mu cyumba, zikurikiza igitekerezo cy'amazi ashushanya ibuye. Ibyuma birobetse, ibikoresho by'kwerekana byihariye, ndetse n'ibikoresho by'ubwiza byagenewe by'umwihariko birangiza igishushanyo cy'imbere. Imiterere y'inzira izenguruka iyobora abasura mu nzira yerekana amoko menshi y'ivinyagurwa (whiskey) mu isanzure rimwe rituje kandi rihuriweho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Diageo Travel Retail Igishushanyo cy'Imbere mu Iduka ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Ibipimo n'Ipaki: 40.12 meter square
2.7M tall walls
Ibibazo Fatizo: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Ikoranabuhanga ryo Guteza Imbere: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Ikibazo cy'Ishusho: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Ubushakashatsi: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Ibyatumye Habaho: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Igihe cy'Umushinga: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Uburyo bw'Imikorere: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patente: Diageo Scotland Ltd
Abagize Itsinda: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Abafotoye: L’Atelier Five Ltd. and Diageo Scotland Ltd.