Elivity Ipaketi y'Inyongera z'Ubuzima by Angela Spindler

Elivity Ipaketi y'Inyongera z'Ubuzima by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2025

Elivity Ipaketi y'Inyongera z'Ubuzima

by Angela Spindler

Client: Depot

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Elivity Ipaketi y'Inyongera z'Ubuzima

Depot yahawe inshingano zo gukora ibishushanyo by'ipaketi y'inyongera z'ubuzima bigaragaza imiterere ihanitse y'ibyo bicuruzwa bidasanzwe bifasha selile z'umubiri. Igisubizo cy'ibishushanyo by'ipaketi gisobanura ubuzima nk'ikintu gikora kandi kiziga. Ibihe vyo kureba ubuzima n'ubuzima bwiza nk'ikintu gihagaraye birarangiye; ahubwo, twakira ejo hazaza aho imbaraga z'ubuzima zidafite imbibi. Ipaketi itanga imbaraga n'ingaruka, ikuruka ku migenzo isanzwe hamwe n'imigaragarire y'amabara ikomeye n'ibishushanyo by'imiterere ya selile. Ifite agaciro gakomeye ko kugaragara ku mabendera y'iduka no gukurura cyane, ibishushanyo by'iyi paketi bireba ko ibicuruzwa bikurura amatara.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Elivity Ipaketi y'Inyongera z'Ubuzima ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Elivity Ipaketi y'Inyongera z'Ubuzima biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Elivity Ipaketi y'Inyongera z'Ubuzima ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
Dimensions & Packaging: The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
Tags: Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
Production Technology: The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
Design Challenge: There were no real barriers to the creative process, the only constraint was a production timeline.
Research: The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.

To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.

Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.

To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning.
Inspiration: In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.

Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms.
Project Duration: 6 months, Sydney Australia
Team Members: Angela Spindler - Designer/Creative Director