Ifeza Ipaki · 2025
Doritos x Empirical Nacho Cheese Spirit Agasanduku k'Abamamaza
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Ifeza 2025 in Ipaki
- Estimated Number of Design Views: 22,909
- Verification code FC86843B32 · Verify this award
Colors
About Doritos x Empirical Nacho Cheese Spirit Agasanduku k'Abamamaza
Doritos x Empirical Nacho Cheese Spirit ni agasanduku k'abamamaza kakozwe ku bwoko bw'inzoga zidasanzwe zavanzwemo uburyohe bwa Nacho Cheese. Uburyohe bwa Nacho Cheese bwa Doritos buzwi cyane kandi bwakoreshejwe mu masosi, popcorn n'ibindi bicuruzwa. Mu mwaka wa 2023, ikigo cy'uburyohe cyitwa Empirical cyagejeje kuri Doritos uburyo bushya bwo gukoresha uburyohe bwabo nyamukuru: inzoga ivanzwemo Nacho Cheese. Ipaki y'ibicuruzwa yamenyekanishije uku guhuza kutari kwitezwe ku bitangazamakuru n'abakoresha imbuga nkoranyambaga. Ibi bicuruzwa byasohotse ku mubare muke byaguzwe byose mu masaha atageze kuri atandatu kandi byitabiriwe n'itangazamakuru ku rwego rw'igihugu.
About the Igihembo cya A' Design Award cya Ifeza
Doritos x Empirical Nacho Cheese Spirit Agasanduku k'Abamamaza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Doritos x Empirical Nacho Cheese Spirit Agasanduku k'Abamamaza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Doritos x Empirical Nacho Cheese Spirit Agasanduku k'Abamamaza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
