Umushinga Moutai Shengyue Flying Fairy Ipfunyika ry'Inzoga wa Ying Song Brand Design Shenzhen Co, Ltd ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2025

Moutai Shengyue Flying Fairy Ipfunyika ry'Inzoga

na Ying Song Brand Design Shenzhen Co, Ltd

Umukiriya: Kweichow Moutai Co.,Ltd.

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

134,870

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #169249

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Moutai Shengyue Flying Fairy Ipfunyika ry'Inzoga

Moutai Shengyue Flying Fairy ni igishushanyo cy'ipfunyika ry'inzoga ya baijiu yo mu Bushinwa. Iki gishushanyo gishingiye ku mashusho y'Abamalayika Baguruka bashushanyijwe mu bishushanyo byo ku nkuta bya Dunhuang, by'umwihariko imana y'umuziki iri mu Buvumo bwa 401 bw'Ubuvumo bwa Mogao, igaragara ifashe igicurangisho cya sheng mu buryo bw'ubwiza n'ubunyangamugayo. Ibara ry'ibanze ni umutuku wa crimson, ari ryo bara gakondo ry'Ubushinwa, kandi igishushanyo cy'umupfundikizo w'icupa w'icyuma cyakozwe hakoreshejwe ubuhanga gakondo bwa emaye. Agasanduku gafungurwa mu ruhande rw'iburyo kandi karimo imiterere y'ibishushanyo by'ibicu ifite ibice bibiri. Iki gikoresho gifite ibipimo bya milimetero 140 kuri 105 kuri 280 kandi cyakozwe mu mpapuro, ibumba ryahiye n'icyuma.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Moutai Shengyue Flying Fairy Ipfunyika ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Moutai Shengyue Flying Fairy Ipfunyika ry'Inzoga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Moutai Shengyue Flying Fairy Ipfunyika ry'Inzoga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Ibipimo n'Ipaki: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Ibibazo Fatizo: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Ikoranabuhanga ryo Guteza Imbere: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Ikibazo cy'Ishusho: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Ubushakashatsi: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Ibyatumye Habaho: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Igihe cy'Umushinga: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Uburyo bw'Imikorere: The box is opened from the right side, and the bottle is opened from the top metal cap
Abagize Itsinda: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
Abafotoye: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024