Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Imbere y'Inyubako Competition Category.

BuronzeImbere y'Inyubako· 2025

Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cya Buronze Winner in Imbere y'Inyubako Category

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Colors

The Design

About Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito

Pepsi Diner Milan 2024 ni imbere y'ibiribwa bihuriweho by'igihe gito yashinzwe nk'umwanya w'ikirango w'agateganyo mu mujyi wa Milan. Igishushanyo kizana igitekerezo cya diner yo muri New York mu Burayi, kuko ari yo mvururu ya mbere ya diner iri hanze y'Amerika. Imbere y'iyi nyubako ikoresha ikirango gishya cya Pepsi n'uburyo bushya bw'indangagaciro. Ibirimo bijyanye n'umuco muto w'Abataliyani, harimo umupira w'amaguru n'umuziki, byakoreshejwe muri uyu mwanya, kandi gahunda hamwe n'inyenyeri z'Abataliyani zateguwe ku bashyitsi. Intego yari ukwegeranya n'abaturage b'Uburayi mu kongeramo umuco w'aho hantu mu nkuru y'ikirango.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pepsi Diner Milan 2024 Imbere y'Ibiribwa Bihuriweho by'Igihe Gito ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release