Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse

Umwandiko w'Igitabo: Lay's Deep Ridged Spicy Flavor ni igishushanyo cy'ipaki cyakozwe ku byiciro bibiri byihariye by'ibinyobwa biciriritse bigurishwa mu Bushinwa: Spicy Hot Strip na Spicy Stinky Tofu. Iyi paki yakozwe kugira ngo igere ku baguzi bakiri bato bashaka umwanya wo kuruhuka bafite ibinyobwa. Amashusho akomeye kandi afite imbaraga yerekana neza uburyohe bw'ipiripiri. Ishusho y'akanwa isetsa ihagaze hagati y'igishushanyo. Amafoto y'ibiryo afite imbaraga agaragaza uburyohe bwombi ku mbaraga zabwo zuzuye. Ibisubizo bituma iyi paki y'igihe gito ihabwa indangamuntu ihamye kandi yoroshye kumenyekana.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lays Deep Ridged Spicy Flavor Lto 2024 Umumaro w'Ibanze: Ipaki y'Ibinyobwa Biciriritse ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release