Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje by PepsiCo Design and Innovation

Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2025

Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje

Umwandiko w'Igitabo: YumYum ni igishushanyo cy'ipaki y'amasosisi (sausage rolls) agurishwa muri Nigeria. Iyi mikorere ihabwa inkomoko mu masoko arangwa n'amabara menshi n'ubwiganze bw'abantu muri iki gihugu. Amabara aturumbuka akoreshwa hirya no hino ku ipaki, harimo n'ibara ry'umuhondo ukomeye ku kirango cy'izina. Inyuguti nini kandi zigaragara neza zikoreshwa ku ipaki ifite ubugari buto, kugira ngo izina rigume rigaragara neza. Idirishya riri ku ipaki rigaragaza ibiryo biri imbere. Iyi paki yagenewe abantu bihuta mu buzima bwa buri munsi kandi bashaka uburyo boroshye bwo kurya.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Yumyum Igikorwa Nyamukuru: Ipaki y'Ibiryo Byoroheje yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.
Inspiration: Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Read the Press Release