Daity Ibarafu y'Imbuto by Mohsen Koofiani

Daity Ibarafu y'Imbuto by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2025

Daity Ibarafu y'Imbuto

by Mohsen Koofiani

Client: Zarrin Ghazal Co. - DAITY Ice cream

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Daity Ibarafu y'Imbuto

Igishushanyo cyakozwe mu buryo bwa pop-art bugezweho kandi bushimishije. Gukoresha amabara akomeye yatewe n'impeshyi hamwe n'imyandikire minini isomeka ni ikintu cyingenzi muri iki gishushanyo, byemeza ko amakuru atangwa vuba ku barebera. Amabara yatoranijwe ashingiye ku buryohe bw'ibicuruzwa, bigatuma bishimisha amaso abana, bikaganisha ku bihe byishimye abangavu, kandi bikerekana ubuziranenge n'ubuzima ku bakuze.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Daity Ibarafu y'Imbuto ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Daity Ibarafu y'Imbuto biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Daity Ibarafu y'Imbuto ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensions & Packaging: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tags: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Production Technology: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Design Challenge: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Research: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiration: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Project Duration: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operation Flow: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Image Credits: Creator and design Mohsen Koofiani