Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya by Liang Hou

Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya by Liang Hou is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Uburezi Competition Category.

IcyumaUburezi· 2025

Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya

by Liang Hou

Client: Zhejiang University

Igihembo cya A' Design Award cy'icyuma Winner in Uburezi Category

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Verified Award Winner

Verify Award Status for #170646

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya

Heritage Spark ni igikoresho cy'inyigisho gikoreshwa mu mirimo yo gushushanya ishingiye ku Mateka Ndangamuco Adafatika. Iki gikoresho kigizwe n'amakarita atatu. Amakarita y'Umurage agaragaza mu buryo bworoshye ubwoko cumi bw'Umurage Ndangamuco Adafatika. Amakarita y'Abantu atuma buri bwoko bw'umurage bwigwa mu buryo bunyuranye hakoreshejwe uruhare rutandukanye. Amakarita ya Tekinoroji atanga ibitekerezo by'ikoranabuhanga bishobora gutera imbaraga ibitekerezo bishya. Impapuro ebyiri zo gutekerezaho, imwe y'umuntu ku giti cye n'indi y'itsinda, zifasha mu gukorera hamwe. Amakarita akozwe hifashishijwe ikoranabuhanga ku mpapuro zisukuye kandi zikatwa mu buryo bunoze. Heritage Spark yagenewe abanyeshuri batari basanzwe bafite ubumenyi kuri iyi ngingo.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Heritage Spark Igikoresho cyo Gutekereza mu Gushushanya yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heritage Spark is one of the few auxiliary tools for Intangible Cultural Heritage (ICH) designing in China. It is highly accessible to students unfamiliar with ICH, enabling them to quickly grasp its various types. Using a collaborative role-playing analysis method, it streamlines the design and creative process. Beyond being a design aid, it also plays a key role in promoting ICH.
Dimensions & Packaging: The cards measure 95mm x 133mm with a thickness of 0.3mm. The toolkit includes two thought canvases: a personal canvas (A4 size, 210mm x 297mm) and a team canvas (460mm x 960mm) for collaborative work. The packaging box measures 460mm x 320mm x 80mm, designed for convenient storage and transport. The materials and dimensions ensure durability and usability, making the toolkit suitable for various design and brainstorming scenarios.
Tags: ICH Design, Inspiration Inspired, Design Assistance, Toolkit, ICH
Production Technology: The design was created using Photoshop and Illustrator, then digitally printed on 300g coated paper and die-cut for precision. The process included user research, workshop testing, and design thinking methodologies to refine content and usability, ensuring the toolkit aligns with user needs. The cards were produced in small batches, ensuring quality and adaptability.
Design Challenge: The challenge lies in designing a set of cards that can enable ICH (Intangible Cultural Heritage) novices to quickly understand its value and essence, while also effectively stimulating user empathy to identify pain points from the perspective of ICH bearers. The cards must balance knowledge dissemination with thought stimulation, ultimately encouraging users to contribute innovative ideas for the future of ICH.
Research: Heritage Spark cards are designed to provide a quick entry point for users with no prior knowledge of Intangible Cultural Heritage (ICH). This research explores how card design can effectively convey ICH knowledge, foster user empathy, and encourage users to adopt the perspective of ICH bearers. The cards guide users to identify challenges facing ICH, define problems, and utilize divergent thinking to generate innovative solutions for ICH protection and transmission.
Inspiration: In the era of rapid technological growth, the protection and promotion of Intangible Cultural Heritage (ICH) face major challenges. Our course experience and student feedback reveal a lack of ICH awareness. To foster innovative ICH design, it is essential to quickly grasp its essence, analyze its status from various angles, and explore its fusion with new technologies. Thus, we created Heritage Spark, a toolkit to inspire creative ICH design.
Project Duration: The project started in Hangzhou, China, in January 2024.
Operation Flow: The toolkit includes ICH cards, introducing ten ICH to build a quick understanding. Character cards help users explore ICH from different roles and perspectives. Technology cards offer various tech options to inspire diverse designs through integration. Additionally, two thought canvases support process development and idea exchange, fostering collaborative design.
Team Members: Creative Director: Liang Hou, Researcher: Wenqi Wu, Designer: Qianyu Tang, Designer: Yixuan Gao, Designer: Xiaoran Zhang, Designer: Chongjun Zhong, Designer: Songruoyao Wu; Designer: Yingping Cao; Tutor: Zhibin Zhou and Tutor: Kejun Zhang
Image Credits: The above material comes from our own team.