Heyday Center Umwihariko w'Ikigo by Sha Feng and Jiayi Lu

Heyday Center Umwihariko w'Ikigo by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2025

Heyday Center Umwihariko w'Ikigo

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Umwihariko w'Ikigo

Heyday Center ni umwihariko w'ikigo washyiriweho ikigo cy'amahugurwa gitanga serivisi z'imikino, kuvuza no gusubiza mu buzima busanzwe, ndetse n'ubufasha bw'abiga mu mahanga. Ikirango gifite imiterere y'ibendera ryunamuka riri kuzamuka, imiterere ishushanya iterambere ridahwema n'iyongera ry'ubushobozi. Inyuguti H yubatswe ku mashusho abiri asa asanzwe y'umubare umwe, ashyizwe mu buryo bw'ibisa (positive) n'ibisenywe (negative), byerekana ugushika ku mpinga. Ubururu bukoreshwa nk'ibara ry'ibanze kugira ngo hagaragazwe ubushishozi, umwuga n'umutuzo. Uyu mwihariko ugaragaza uburyo bushingiye ku mibare bwifashishwa n'iki kigo.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Heyday Center Umwihariko w'Ikigo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Heyday Center Umwihariko w'Ikigo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Heyday Center Umwihariko w'Ikigo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release