Zahabu Ipaki · 2025
Kweichow Moutai Gupfunyika Inzoga Zikaze
- Igihembo cya A' Design Award cya Zahabu 2025 in Ipaki
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Gupfunyika Inzoga Zikaze
Kweichow Moutai ni igishushanyo cyo gupfunyika inzoga ikaze y'Abashinwa igurishwa mu Buyapani. Ishusho y'icupa ishingiye ku cupa gakondo rya Moutai kandi ikoresha amabara n'imiterere by'ibumba rya Ru Kiln, ryatangiye mu gihe cy'ingoma ya Tang. Ubuhanzi bwo kwandika buboneka kuri iyi paki bukomoka ku muvugo wanditswe n'umusizi w'Umuyapani Prince Nagaya, wanditswe mu gihe cy'ingoma ya Tang. Iyo nteruro imwe yagaragaye ku bikoresho by'ubutabazi byoherejwe biva mu Buyapani bijya i Wuhan, bikibutsa umubano w'umuco umaze igihe kirekire hagati y'ibi bihugu byombi. Iyi paki ipima milimetero 77 kuri 77 kuri 173. Iki gishushanyo gikora nk'uburyo bwo guhererekanya umuco.
About the Igihembo cya A' Design Award cya Zahabu
Kweichow Moutai Gupfunyika Inzoga Zikaze ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Kweichow Moutai Gupfunyika Inzoga Zikaze biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Kweichow Moutai Gupfunyika Inzoga Zikaze itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
