Platini Ipaki · 2025
Moutai Dream Red Gupfunyika Divayi
- Igihembo cya A' Design Award cya Platini 2025 in Ipaki
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 947,507
- Verification code 0A799D9D4B · Verify this award
Colors
About Moutai Dream Red Gupfunyika Divayi
Moutai Dream Red ni igishushanyo cyo gupfunyika cyakozwe ku gicuruzwa cy'inzoga z'Abashinwa. Igipfunyika gifite ibipimo bya milimetero 137 kuri 137 kuri 360 kandi gikoresha umutuku wa cinnabar wahumekewe n'ibikoresho bya lacquerware byo mu ngoma ya Han, uhujwe n'umukara kugira ngo bitange isura y'agaciro kanini. Igishushanyo cyerekana ikirangantego cy'ikirango kizamura ikirahuri mu birori by'ibyishimo. Imiterere yacyo ikoresha ubuhanga bwo gucamo imyenge, gucapa hakoreshejwe ubushyuhe (hot stamping) no gucapa hakoreshejwe imirasire ya ultraviolet ku mpapuro zidasanzwe zishobora kongera gukoreshwa. Hafi 95 ku ijana by'igipfunyika birengera ibidukikije kandi bishobora kubora. Iki gishushanyo cyagenewe gukoreshwa mu mpano, mu byegeranyo no mu birori.
About the Igihembo cya A' Design Award cya Platini
Moutai Dream Red Gupfunyika Divayi ni igihembo cya A' Design Award cya Platini cyegukanywe, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo bidasanzwe by'ukuri, byiza kandi bitangaje. Ibihembo bya Platini ni ibitangaza byo guhanga, ni ubuhamya bw'aho ubwenge n'ubuhanzi bigarukira, kandi bigaragaza ubunyamwuga n'ubuhanga butagereranywa bw'ababihanze. Biteganyijwe ko ibi bishushanyo ari byo bizwi cyane, bishyiraho ikibaranga ubwiza bw'igihe, bigatanga umusanzu mu mibereho myiza y'abaturage kandi bigura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Moutai Dream Red Gupfunyika Divayi igaragaza urwego rw'indashyikirwa, igatuma isi iba nziza kubera ibiranga byayo bifitiye akamaro abantu. Moutai Dream Red Gupfunyika Divayi ni igihangano cyegukanye Igihembo cya A' Design Award cya Platini, gikangura ibyifuzo, giha imbaraga, gishimisha kandi gitera ibyishimo bikomeye.
Press Kit
- Unique Properties
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimensions & Packaging
- 137x137x360mm
- Tags
- Moutai, Wine, Chinese Red, Dream, Romance
- Production Technology
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Design Challenge
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Research
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Inspiration
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Project Duration
- Renhuai city, 5 March 2024-19 April 2024
- Operation Flow
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Image Credits
- Moutai Industrial Design Center
