Ghaffari Ahantu h'Imurikagurisha by Mohammad Hakiminia

Ghaffari Ahantu h'Imurikagurisha by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Aho Kwerekana Ubucuruzi Competition Category.

IfezaAho Kwerekana Ubucuruzi· 2025

Ghaffari Ahantu h'Imurikagurisha

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Igihembo cya A' Design Award cya Ifeza Winner in Aho Kwerekana Ubucuruzi Category

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Colors

The Design

About Ghaffari Ahantu h'Imurikagurisha

Ghaffari ni ahantu h'imurikagurisha hakozwe ku isosiyete ikora mu nganda z'imiti. Aha hantu hafite metero kare 400 mu Nzu ya 6 y'Ikigo Mpuzamahanga cy'Imurikagurisha cya Tehran. Urukuta runini rwa televiziyo rushyizwe ku murongo w'ingenzi w'aho hantu kandi rwerekana ibikubiye mu kirango bitandukanye. Ecran yinjijwe imbere, ibi bikaba bisubiramo imbibi hagati y'ahantu h'imurikagurisha n'inzira rusange kandi bigakora agace k'inzibacyuho kameze nka sitade. Igice gisigaye cy'uwo murongo gikora nk'umuryango w'ingenzi. Aha hantu kandi hakubiyemo icyumba cya sitidiyo cyo kwerekana ibicuruzwa, agace ko gukoreramo ibiganiro n'ahantu ho gufotorera.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Ghaffari Ahantu h'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ghaffari Ahantu h'Imurikagurisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ghaffari Ahantu h'Imurikagurisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -