Ghaffari Gupfunyika Ibicuruzwa by'Imiti by Wallrus Design Studio

Ghaffari Gupfunyika Ibicuruzwa by'Imiti by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2025

Ghaffari Gupfunyika Ibicuruzwa by'Imiti

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Ghaffari Gupfunyika Ibicuruzwa by'Imiti

Ghaffari ni igishushanyo cyo gupfunyika cyakozwe ku bicuruzwa bitandukanye by'imiti. Iki gishushanyo gikurikiza uburyo buciriritse aho ibintu bidakenewe byakuweho kugira ngo amakuru y'ingenzi agaragare neza. Inyandiko z'ibyapa zigaragara cyane hamwe n'amabara yihariye bifasha kumenyekana byoroshye ku isoko. Utupapuro tw'ibirango dukorwa hakoreshejwe ikoranabuhanga ryo gushyira ikirango mu gikoresho mu gihe cy'ikorwa ryacyo (in-mould labeling). Uburyo bw'ishusho bwahujwe n'ibicuruzwa bifite ingano n'ibipimo bitandukanye, ku buryo ururimi rumwe rw'igishushanyo rukoreshwa ku bicuruzwa byose. Intego yari iyo guhuza umwirondoro wari watatanye no gutuma bishoboka kwaguka mu masoko no mu bitangazamakuru bitandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Ghaffari Gupfunyika Ibicuruzwa by'Imiti ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ghaffari Gupfunyika Ibicuruzwa by'Imiti biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ghaffari Gupfunyika Ibicuruzwa by'Imiti ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging: This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags: Re-Branding, Re-design
Production Technology: IML Labels.
Design Challenge: Minimal design method.
Research: Same Products and same rebranding process.
Inspiration: In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration: The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow: This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members: Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits: All images made with Cinema 4D in our studio.