Ifeza Ipaki · 2025
Cny Design For The Year Of The Snake Ipakiro ry'Amata
by Mengniu Gaoke Fresh Dairy Products
- Igihembo cya A' Design Award cya Ifeza 2025 in Ipaki
- CLIENT: Mengniu Gaoke Fresh Dairy Products
- Estimated Number of Design Views: 25,052
- Verification code 8D59C531A0 · Verify this award
Colors
About Cny Design For The Year Of The Snake Ipakiro ry'Amata
Cny Design For The Year Of The Snake ni ikirango cy'ipakiro ry'amata cyakozwe mu buryo bugarukira gusa ku mubare muto, cyakorewe Umwaka w'Inzoka mu muco w'Abashinwa. Iki kirango cyakozwe mu kintu cyitwa BOPP kibonerana kigizwe n'ibice bibiri bigerekeranye. Igice cyo hejuru cyerekana ishusho y'inzoka igizwe n'imirongo ya jewometiri igereranya amahirwe meza. Inguni y'impande eshatu itukura ifite umupaka uzamutse ituma igice cyo hejuru gishobora gukururwa, kikagaragaza imigisha ihishe ku nsanganyamatsiko nk'urukundo, ubukire, umwuga n'ibizamini. Igikorwa cyo gukurura gihindura kunywa amata mashya umuhango muto. Gukanda ku bushyuhe mu duce twihariye byongera uburebure bw'igaragara mu igishushanyo.
About the Igihembo cya A' Design Award cya Ifeza
Cny Design For The Year Of The Snake Ipakiro ry'Amata ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Cny Design For The Year Of The Snake Ipakiro ry'Amata biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Cny Design For The Year Of The Snake Ipakiro ry'Amata ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Dimensions & Packaging
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Tags
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Production Technology
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Design Challenge
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Research
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Inspiration
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Project Duration
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Operation Flow
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Image Credits
- Mengniu Gaoke Fresh Dairy Products
