Parsirang Umuhinzi w'Amagi by Mohsen Koofiani

Parsirang Umuhinzi w'Amagi by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2025

Parsirang Umuhinzi w'Amagi

by Mohsen Koofiani

Client: Parsirang Eggs

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Parsirang Umuhinzi w'Amagi

Mu biro by'ibishushanyo mbonera, umushushanya yashakaga gukora ipaketi ifite irangamuntu rikomeye. Yashushanyije inkoko yambaye igitambara cy'ijosi kugira ngo yerekane imyumvire yo mu cyaro n'ubusagara. Ibara ry'umuhondo ryerekanaga umuhondo w'igi n'ubushyuhe bwo mu gitondo, mu gihe umutuku wongeyeho imbaraga n'ubunyangamugayo. Imyandikire yari ikomeye kandi isobanutse neza, byongerera ko ubutumwa bugatangwa vuba. Nyuma y'amasaha menshi yo gutunganya, igishushanyo cya nyuma ntabwo cyari ipaketi gusa; cyavugaga inkuru y'ifarme yo mu cyaro n'amagi mashya, gitanga icyizere n'ubwiza kubakiriya.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Parsirang Umuhinzi w'Amagi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Parsirang Umuhinzi w'Amagi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Parsirang Umuhinzi w'Amagi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani