Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe na Taobao Design

Umushinga Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe wa Taobao Design ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Kwamamaza.

ZahabuKwamamaza· 2025

Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe

na Taobao Design

Umukiriya: Taobao Design

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Kwamamaza

159,291

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #171886

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe

Seaside Home For Music Fans ni umushinga w'isoko ushingiye ku migenekereze wakozwe ku iserukiramuco ry'umuziki n'ubuhanzi ryabereye i Aranya. Kibe izwi cyane y'ikirango yahinduwe itara rishakisha (searchlight), ryifatanyije n'amabara y'inkombe z'inyanja ahinduka buhoro buhoro n'imiterere y'imiraba y'amajwi. Ahantu h'imurikagurisha hatanzwe ibyerekanwa bikoresha ubwenge butandukanye bw'umubiri n'imikino ijyanye n'umuziki binyuze mu byuma bikorana n'abantu. Itangazwa rikorana n'abantu ryemereye abarebera kure gusura utwo duce no kureba imyidagaduro. Aho iserukiramuco ryabereye hubakishijwe icyuma cyoroheje, ibikoresho bishobora kongera gukoreshwa hamwe n'amarangi n'imyenda bisohora imyuka mike yangiza ikirere. Abakunzi barenga 70.000 barahagobotse.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Seaside Home For Music Fans Ubukangurambaga bw'Isoko bushingiye ku Buryo bw'Uburambe itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Ibipimo n'Ipaki: This project attracted more than 70,000 fans.
Ibibazo Fatizo: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Ikoranabuhanga ryo Guteza Imbere: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Ikibazo cy'Ishusho: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Ubushakashatsi: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Ibyatumye Habaho: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Igihe cy'Umushinga: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Uburyo bw'Imikorere: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Abagize Itsinda: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin