Chinese Lion Sitika y'Imodoka by Yao Wu is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Zahabu in Kwamamaza Competition Category.

ZahabuKwamamaza· 2024

Chinese Lion Sitika y'Imodoka

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Igihembo cya A' Design Award cya Zahabu Winner in Kwamamaza Category

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Colors

The Design

About Chinese Lion Sitika y'Imodoka

Chinese Lion ni urukurikirane rw'ibisitika by'imodoka byo mu bwoko budasanzwe bwakozwe ku modoka ya Fengxing T5 EVO. Iyi dizayini ni imikorere y'ubuhanzi ku ntare y'Abashinwa, ishyizwe hejuru y'urufatiro rw'imitako gakondo y'Abashinwa. Imiterere ifite ingano eshatu (3D), ubuhanzi bwa pop art n'ubuhanzi budafatika (abstract art) byahujwe kugira ngo bihe amashusho imiterere y'urubyiruko kandi ifite imbaraga igamije gukurura abashoferi bakiri bato. Ibihangano byose byateguwe nk'amashusho ya vector kandi bikorwa ku gakarito ka PVC, gashyirwa ku modoka nka semi wrap ifite ubunini bwa milimetero 4565 kuri 800. Hatanzwe amahitamo atatu y'amabara.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Chinese Lion Sitika y'Imodoka ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Chinese Lion Sitika y'Imodoka biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Chinese Lion Sitika y'Imodoka itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao