Umushinga Roots Zine wa Xun Zuo ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Inyandiko Zisohoka.

BuronzeInyandiko Zisohoka· 2025

Roots Zine

na Xun Zuo

Umukiriya: Xunzuodesign

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Inyandiko Zisohoka

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #172635

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Roots Zine

Iki gitabo cyubatswe mu bice kigizwe na zine, buri kimwe cyubatswe n'ururimi rw'amashusho rugaragaza umwirondoro w'abavuga inkuru. Gishingiye ku maduka y'ikawa ya New York, gifata uburyo abimukira bashya bahura n'aho guhuza abantu no kwiyumvamo. Uburyo bwo kudodora no gupfundikira mu kirere cyose byerekana iby'agateganyo n'impagarara y'amarangamutima. Binyuze mu nkuru z'umuntu ku giti cye, umushinga uranga agaciro k'imibereho mu bucuruzi buto kandi ukongera gushyira mu buryo bushya igishushanyo mbonera cy'amarangamutima nk'igikoresho cyo kwakira abantu bose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Roots Zine ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Roots Zine biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Roots Zine ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Ibipimo n'Ipaki: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Ibibazo Fatizo: Zine, Book, Ethnographic Research, Branding, Customer Experience
Ikoranabuhanga ryo Guteza Imbere: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Ikibazo cy'Ishusho: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Ubushakashatsi: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Ibyatumye Habaho: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Igihe cy'Umushinga: An ongoing project started in August 2022. The most recent update was in July 2024.
Uburyo bw'Imikorere: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.