Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2026

Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu

Xi Feng Jiu Tian Qi ni igishushanyo cy'ipfunyika ry'inzoga ya baijiu yo mu Bushinwa yo mu rwego rwo hejuru. Icupa rikozwe muri kirisitali yo mu karere, risizwe zahabu hakoreshejwe uburyo bwa elegitoroniki (electroplating) kandi rirangizwa n'imitako ishushanyijwe hakoreshejwe lazeri. Umufuniko ukozwe mu cyuma cya aluminiyumu ivanze n'ibindi byuma kandi ushyizwemo kirisitali zaciwe mu buryo bwa diyama. Ishusho y'umufuniko yakuwe ku ikamba rya fenikisi ryambarwaga n'abageni mu Bushinwa bwa kera. Agasanduku k'impano gakozwe muri acrylic kandi gafite ishusho yihariye. Umufuniko wako uzamuka nk'umwenda ukingura maze buhoro buhoro ukagaragaza icupa. Iyo migendekere yibutsa uburyo bwo gukingura umwenda utukura mu bukwe gakondo bw'Abashinwa.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Xi Feng Jiu Tian Qi Ipfunyika rya Baijiu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan