Zhen Yuan Zeng Gupfunyika kwa Baijiu na Wen Liu

Umushinga Zhen Yuan Zeng Gupfunyika kwa Baijiu wa Wen Liu ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2026

Zhen Yuan Zeng Gupfunyika kwa Baijiu

na Wen Liu

Umukiriya: Shenzhen Oracle Creative Design Co.,Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhen Yuan Zeng Gupfunyika kwa Baijiu

Zhen Yuan Zeng ni igishushanyo cy'igipfunyiko cy'inzoga ya baijiu yashaje, ikinyobwa gakondo cy'Ubushinwa. Icupa rikozwe mu bumba ry'ibumba (ceramic) kandi rifite ishusho y'uburyo bugezweho bw'urwavya rw'inzoga gakondo. Impande zigororotse za jewometri zinoza ishusho ya kera kandi zikagabanya uburemere bwayo mu maso. Umupfundikizo ufite imiraba werekeza ku gushaza buhoro kw'inzoga iri imbere mu rwavya. Icupa rizingiwe mu rupapuro rwa sulphate, rworoshya imisusire yaryo kandi rugahisha igice cy'ishusho yaryo. Urupapuro rukurwaho n'umuguzi, bityo icupa rikagaragara buhoro buhoro. Igipfunyiko gifite ibipimo bya milimetero 85 kuri 85 kuri 165.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Zhen Yuan Zeng Gupfunyika kwa Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zhen Yuan Zeng Gupfunyika kwa Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zhen Yuan Zeng Gupfunyika kwa Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Ibipimo n'Ipaki: 85mm*85mm*H165mm
Ibibazo Fatizo: Premium Baijiu, Cultural Tracing
Ikoranabuhanga ryo Guteza Imbere: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Ikibazo cy'Ishusho: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Ubushakashatsi: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Ibyatumye Habaho: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Igihe cy'Umushinga: August 2024, Shenzhen, China
Uburyo bw'Imikorere: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Abagize Itsinda: Creative Direction: Wen Liu
Design Execution: Yuan Jin