Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga by Wen Liu

Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga by Wen Liu is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2026

Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga

Zhang Gong Lao Jiu 1975 ni igipfunyika cyakozwe ku nzoga y'Abashinwa. Imiterere yacyo yose yakuwe ku biti bya locust bimaze ikinyejana bikurira mu mbuga z'uruganda rukora inzoga. Agasanduku ko hanze gakozwe mu bikoresho by'impapuro bitangiza ibidukikije, kandi imiterere y'igishishwa cy'igiti yakozwe hakoreshejwe uburyo bwo gukanda (embossing) aho gukoresha wino. Icupa ryotswe rikoreshejwe irangi ryera ry'Abashinwa (Chinese white glaze), kandi ihinduka riba mu itanura rirema imitako kamere mu bice bimwe na bimwe. Ubuso bw'icupa bwibutsa imiterere yashaje y'ibyobo bya kera byo kuvubikamo. Iki gipfunyika gifite ingero za milimetero 125 kuri 125 kuri 290.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zhang Gong Lao Jiu 1975 Gupfunyika Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li