Congtai Huofenzi Gupfunyika Baijiu by Wen Liu

Congtai Huofenzi Gupfunyika Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2026

Congtai Huofenzi Gupfunyika Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Gupfunyika Baijiu

Congtai Huofenzi ni igishushanyo cyo gupfunyika inzoga y'Abashinwa yitwa baijiu igenewe abaguzi bakiri bato. Igitekerezo cy'ishusho gishingiye ku myigire y'amazi n'imiterere ikora cyane ya molekile z'inzoga, kigaragazwa binyuze mu kimenyetso cyo hagati cyitwa Ijisho ry'Ubuzima (Eye of Vitality). Icupa rifite uruhande rushushanyijeho ibishushanyo bibyimbye kandi bifite imbaraga, hamwe n'ikirango cy'ikimenyetso cy'ubucuruzi cyashyizwe ku kibaho cya rezine. Umwobo ugoramye uri hagati y'icupa utuma rifatwa neza mu ntoki. Agasanduku ko hanze gapfunyitse mu mpapuro zisa n'ibiti, mu gihe impapuro zidasanzwe zishyizwe mu byiciro zikora ishusho itemba yibutsa imisozi n'inzuzi.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Congtai Huofenzi Gupfunyika Baijiu ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Congtai Huofenzi Gupfunyika Baijiu biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Congtai Huofenzi Gupfunyika Baijiu itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li