Zhang Gong Lao Jiu Ipaki y'Inzoga by Wen Liu

Zhang Gong Lao Jiu Ipaki y'Inzoga by Wen Liu is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2026

Zhang Gong Lao Jiu Ipaki y'Inzoga

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu Ipaki y'Inzoga

Zhang Gong Lao Jiu ni igishushanyo cy'ipaki y'inzoga ya baijiu y'Abashinwa yamaze igihe kirekire ibikwa. Icupa rikozwe mu ibumba ry'ubutare butanoze ririmo imitako yiyubuye hejuru, kandi ishusho yaryo yibutsa impinduka zibaho ku mabumba akorerwa ku ruziga ruzenguruka. Ubuso bworoheje kandi bufite ubukarago buha icupa ubunyangamugayo bukomeye mu gukorwaho. Umupfundikizo ukozwe muri pulasitiki ifite isura igereranya imikoro y'ibiti kandi wujuje ibipimo bikaze byo gufunga neza. Agasanduku ko hanze gahuza igiti cy'umukorki gisanzwe n'icyuma, bikongeraho kurinda ubushyuhe no kugabanya ingaruka z'imihindagurikire kugira ngo bitwarwe neza mu buryo butekanye. Iki gishushanyo cyibanze ku gukorwaho.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Zhang Gong Lao Jiu Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zhang Gong Lao Jiu Ipaki y'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zhang Gong Lao Jiu Ipaki y'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimensions & Packaging: 120mm*120mm*280mm
Tags: Natural, Rustic, Time-Tempered, Eco-Conscious
Production Technology: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Design Challenge: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Research: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspiration: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Project Duration: November 2024, Shenzhen, China
Operation Flow: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li