Chateau Loulan Gupfunyika Icupa rya Divayi by Wen Liu

Chateau Loulan Gupfunyika Icupa rya Divayi by Wen Liu is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2026

Chateau Loulan Gupfunyika Icupa rya Divayi

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Gupfunyika Icupa rya Divayi

Chateau Loulan ni igishushanyo cyo gupfunyika divayi yera iryoshye buke ifite alcool nkeya ikorerwa mu Bushinwa. Akarango k'icupa gakozwe mu cyuma gifite amabara mu bice bimwe hamwe n'umurangi w'urubura, kandi kerekana ishusho y'umugani izwi nka Loulan Beauty. Imyenge ikozwe ihumekewe n'ubuhanga bwo kwandika bw'Abashinwa buzwi nka "flying white" igize idirishya ribonerana rigaragaza ibara rya divayi iri imbere. Imirongo y'ubuhanzi bwo kwandika iri hasi y'icupa yibutsa imiterere y'ubutayu bw'aho urwo ruganda rwa divayi ruherereye. Icupa rifite ingero za milimetero 76 kuri 76 kuri 300.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Chateau Loulan Gupfunyika Icupa rya Divayi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Chateau Loulan Gupfunyika Icupa rya Divayi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Chateau Loulan Gupfunyika Icupa rya Divayi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu