Yebuna Ipfunyika rya Kawa by Antonia Skaraki

Yebuna Ipfunyika rya Kawa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2026

Yebuna Ipfunyika rya Kawa

by Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

5,293

Verified Award Winner

Verify Award Status for #176506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yebuna Ipfunyika rya Kawa

Yebuna ni igishushanyo cy'ipfunyika cy'ubwoko butandukanye bwa kawa yokeje ivanze. Iranga ryayo rishingiye kuri Etiyopiya, aho kawa yakomotse, no ku ijambo ry'Igiharamiya Yebuna. Ikirango kizengurutswe n'udukubo kigereranya urugendo rwa kawa kuva inkomoko kugera ku gikombe. Inyandiko zihagaze zigaragara neza zongera kugaragara ku gasongero k'iduka, naho amabara meza ashishikaje ahumekewe n'inzuzi za Afurika, imisozi n'izuba rirenga atandukanya buri bwoko buvanze. Kawa ibikwa mu mifuka ikomeye ishobora gufungwa bundi bushya ibungabunga ubushyuhe bwayo. Icapiro rigezweho ryerekana neza amabara ahinduka gahoro gahoro n'amabara akungahaye.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Yebuna Ipfunyika rya Kawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Yebuna Ipfunyika rya Kawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Yebuna Ipfunyika rya Kawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensions & Packaging: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Production Technology: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Challenge: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Research: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiration: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Project Duration: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operation Flow: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas