Minsheng Lesuke Gupfunyika by Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Gupfunyika by Hangzhou Minsheng Healthcare Co., Ltd is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2026

Minsheng Lesuke Gupfunyika

by Hangzhou Minsheng Healthcare Co., Ltd

Client: Hangzhou Minsheng Healthcare Co., Ltd

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Minsheng Lesuke Gupfunyika

Minsheng Lesuke ni igishushanyo cyo gupfunyika umuti wo gufasha kureka itabi. Iki gishushanyo gikoresha ikimenyetso cy'isura yiseka gitera imbere buhoro buhoro hamwe na sisitemu y'amabara meza itanga inkunga aho gutanga imiburo. Ipaki y'itangiriro y'umuhondo usa n'icunga (orange) igaragaza intangiriro y'igihe cyo kureka itabi, mu gihe ipaki y'icyatsi yo gukomeza yerekana ubukure n'uburinganire. Uduce tw'imiti twa buri munsi dutandukanyijwe n'imirongo icamo ikozwe mu buryo bunoze bwo gukandagira ku bushyuhe, ku buryo agace kamwe gafungurwa buri munsi kandi iterambere rigakomeza kugaragara. Umubiri wayo ukozwe muri filime ivanze ishingiye ku mpapuro zishobora gukoreshwa bundi bushya, urangijwe n'impapuro zidakayangana hamwe na filime yoroshye ku ikoreka.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Minsheng Lesuke Gupfunyika ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Minsheng Lesuke Gupfunyika biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Minsheng Lesuke Gupfunyika ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions & Packaging: product dimensions, 82 mm x 25 mm x 125 mm
Tags: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Production Technology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Design Challenge: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Research: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiration: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Project Duration: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operation Flow: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.