Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga na Wen Liu

Umushinga Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga wa Wen Liu ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2026

Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga

na Wen Liu

Umukiriya: Shanxi Dianfan Cultural and Creative Industry Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

20,912

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #178024

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga

Xiaoyou Cultural Creative Liquor ni igishushanyo cy'icupa ry'ibumba n'ipaki byakozwe ku nzoga y'Abashinwa. Icupa rifite ishusho ikomoka ku Xiaoyou, igikoresho cy'inzoga cy'umuringa gifite ishusho y'igihunyira cyo mu gihe cy'Ingoma ya Shang kibitswe mu Nzu Ndangamurage ya Shanxi. Imitako y'inzoka, amababa n'ikiyoka Kui yoroheje ikagirwa imirongo isukuye. Umubiri ukozwe mu ibumba rya Jingdezhen ry'umukara utabengerana kandi urimbishijwe na zahabu y'icyuma, mu gihe umupfundikizo n'ibikoresho byo kunyweramo bihuza ibumba n'icyuma. Umupfundikizo wo hanze ufite ishusho y'igihunyira ufungurwa uzengurutswa n'intoki, bikaba bisubiramo uburyo igikoresho cy'umwimerere cyakoreshwaga.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Xiaoyou Cultural Creative Liquor Ipaki y'Icupa ry'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Xiaoyou Cultural Creative Liquor embodies three millennia of civilization, rejuvenated through contemporary design. The bottle draws inspiration from the bronze artifact Xiaoyou housed in the Shanxi Museum, distilling classic motifs such as serpent patterns, wing patterns, and Kui dragon patterns. While preserving the artifact's essence, the design reinterprets its form with elegant and simplified lines, aligning with modern aesthetics. Crafted from Jingdezhen ceramic, the bottle undergoes meticulous artistry and rigorous testing to ensure both secure liquor storage and transport convenience. This integration allows ancient motifs to merge seamlessly into daily life, continuing the warmth of civilization.
Ibipimo n'Ipaki: 139mm x 137.5mm x 62.5mm
Ibibazo Fatizo: Revitalized Heritage, Ancient "Angry Birds", Tangible History, The Cultural Gift, Collector’s Edition
Ikoranabuhanga ryo Guteza Imbere: The bottle body is crafted from matte black ceramic, echoing the serene and rustic visual texture of the Xiaoyou vessel. Embellished with metallic gilding, the motifs and details are outlined with a lustrous finish against the subdued ceramic base, enhancing the visual depth and refinement. Components such as the bottle cap and drinking set integrate ceramic with metal materials. The gilding technique not only elevates the recognizability of cultural symbols but also imbues the artifacts with a modern elegance that is both dignified and dynamic. The design pays homage to the historical texture of bronze artifacts through its material essence, while modern craftsmanship ensures practical durability and artistic appeal, achieving an organic fusion of traditional material language and contemporary aesthetics.
Ikibazo cy'Ishusho: On the historical dimension, it is necessary to strike a balance between the solemnity of the Xiaoyou artifact and the daily functionality of cultural and creative products, avoiding the excessive trivialization or commercialization of cultural symbols. On the social dimension, it is essential to address the widespread market skepticism toward baijiu cultural products as "prioritizing form over substance," emphasizing the depth and sincerity of cultural expression. On the technical dimension, it is crucial to faithfully reproduce the sculptural features of the Xiaoyou artifact while overcoming the challenges of mold development and mass production posed by its intricate form, ensuring that the design language is fully realized in large-scale manufacturing.
Ubushakashatsi: This project constitutes a research endeavor in cultural and creative product design, focusing on the cross-disciplinary integration of cultural heritage with the spirits industry. Centered on the Shang Dynasty bronze Xiaoyou as its cultural medium, the study aims to develop a Fenjiu cultural product that harmonizes profound cultural depth with vibrant market appeal, achieving the dual objectives of revitalizing cultural artifacts and enhancing brand equity. By systematically examining the historical and cultural significance of the Xiaoyou and drawing insights from successful cultural and creative design practices both domestically and internationally, the project undertakes comprehensive development—from cultural interpretation and conceptual design to tangible product realization. Ultimately, using Fenjiu as a cultural conduit, it seeks to transition the Xiaoyou artifact from museum exhibits into everyday life, thereby advancing the dissemination of Chinese culture while simultaneously elevating brand value and expanding market influence.
Ibyatumye Habaho: The bronze artifact Xiaoyou from the Shanxi Museum, celebrated as the most adorable artifact, is an exquisite masterpiece of late Shang Dynasty bronze craftsmanship. The vessel features two owls standing back-to-back. In ancient Chinese, "Xiao" was the collective term for owls, while "You" denotes a type of liquor vessel—thus, "Xiaoyou" literally means an "owl-shaped liquor container." Over three millennia ago, this vessel held strong liquor for ritual offerings to the gods; today, it carries our imagination of history. What has changed from its perception as a "war god" to a "mascot" is not the form of the Xiaoyou, but our perspective in interpreting civilization.
Igihe cy'Umushinga: Time: March 2023 - October 2025
Location: Taiyuan City, Shanxi Province
Uburyo bw'Imikorere: The owl-shaped outer lid is designed to be manually twisted open, with its opening mechanism accurately replicating the original structure of the bronze Xiaoyou artifact's lid. By restoring the usage method of this Shang Dynasty liquor vessel, users are invited to physically engage with the ceremonial context of three millennia ago through the act of opening and closing the lid. This interaction evokes vivid associations with the artifact's function and historical setting. The design extends the concept of "bringing cultural relics to life" from visual symbolism to behavioral experience, integrating cultural dissemination into everyday actions and fostering a profound connection that evolves from visual observation to embodied memory.
Abagize Itsinda: Design Director: Wen Liu
Design Execution: Zongming Qi
Creative Director: Qing Sun