Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi by Hktdc Creative Department

Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 Igihembo cya A' Design Award cya Buronze in Ibikorwa Competition Category.

BuronzeIbikorwa· 2026

Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

Igihembo cya A' Design Award cya Buronze Winner in Ibikorwa Category

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Colors

The Design

About Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi

Fashion Instyle 2025 ni igishushanyo cy'imurikagurisha ry'ubucuruzi cyakozwe ku bw'igikorwa mpuzamahanga cyo gushakisha ibikoresho by'imideri cyamaze iminsi ine. Iri murikagurisha ryari rifite ubuso bungana na metero kare 8,800 mu kigo cy'inama n'imurikagurisha i Hong Kong. Agace ko hagati kitwa Next kagaragazaga ibikoresho bishya mu byumba bitatu bifite ibisenge by'uburinganire (domes) byari bifite insanganyamatsiko zitandukanye, hakoreshejwe umwanya ukwegera n'amatara yihariye kugira ngo ibikoresho bigaragare neza. Abashushanyi batanu bo mu karere bagaragajwe hamwe n'abamurikaga barenga 60 baturutse hirya no hino ku isi. Urubuga rw'imyambarire (catwalk) rwari rufite intebe zakira abashyitsi bagera kuri 200. Imiterere ishobora guhindurwa (modular) n'inzira zigabanyijemo uduce byafashije abasuye kugenda neza no guhuza imibanire y'akazi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Fashion Instyle 2025 Igishushanyo cy'Imurikagurisha ry'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging: The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags: Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology: Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge: A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research: It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration: The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration: The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow: The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council