Sushico Primary Function: Igishushanyo cy'Ipfunyika na Alara Selin Murkozoglu

Umushinga Sushico Primary Function: Igishushanyo cy'Ipfunyika wa Alara Selin Murkozoglu ni uwatsinze igihembo cyubahwa cyane 2026 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2026

Sushico Primary Function: Igishushanyo cy'Ipfunyika

na Alara Selin Murkozoglu

Umukiriya: Sushico

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #180080

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Sushico Primary Function: Igishushanyo cy'Ipfunyika

Book Text: Nk'uruhererekane rwa mbere kandi rukwirakwiriye cyane rw'ibibanza by'iburasirazuba bwa kure muri Turukiya, igishushanyo cy'ipfunyika cya Sushico's gisobanura bundi bushya ishingiro ry'ikirango binyuze mu maso mashya, gishyiraho ururimi rw'amashusho rushingiye ku bitekerezo n'ibimenyetso by'iburasirazuba bwa kure. Ubwiza bwa Aziya bugezweho binyuze mu mashusho yihariye ashingiye kuri kanji, buri rimwe rivuga inkuru yaryo bwite. Urutonde rw'amabara agezweho, ruyobowe n'umutuku w'Abayapani, hamwe n'inyuguti zatoranyijwe witonze, zihuye n'umwuka w'ikirango, byuzuza sisitemu ntoya ariko ikomeye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Sushico Primary Function: Igishushanyo cy'Ipfunyika ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Sushico Primary Function: Igishushanyo cy'Ipfunyika biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Sushico Primary Function: Igishushanyo cy'Ipfunyika ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Ibipimo n'Ipaki: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Ibibazo Fatizo: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Ikoranabuhanga ryo Guteza Imbere: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Ikibazo cy'Ishusho: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Ubushakashatsi: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Ibyatumye Habaho: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Igihe cy'Umushinga: 2025 Turkey, İstanbul
Patente: Copyrights belong to Sushico 2025
Abafotoye: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.