Mountain River and Sage Ipaki y'Impano ya Baijiu by Yao Wu

Ifeza Ipaki · 2026

Mountain River and Sage Ipaki y'Impano ya Baijiu

by Yao Wu

Igihembo cya A' Design Award cya Ifeza 2026 in Ipaki
CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Estimated Number of Design Views: 16,320
Verification code 8C2312295C · Verify this award

View at A' Design Award Press Release

Colors

About Mountain River and Sage Ipaki y'Impano ya Baijiu

Mountain River and Sage ni igishushanyo cy'ipaki y'impano ya baijiu, inzoga ikomeye ikorwa mu Bushinwa. Igifuniko cyo hanze gikozwe mu rupapuro rw'ubuhanzi rwera rutabengerana rufite ishusho ntoya yacapishijwe mu ifoire y'umuringa ku buryo bworoheje. Imbere haba agasanduku gasa n'igitabo cya kera gakozwe mu biti byatunganyijwe bitwikiriwe n'urupapuro rw'igiti cya oak, gafunguka nk'igitabo. Umufuniko wo hagati urambuka ugahinduka ishusho ndende igaragaza Umusozi wa Tai n'Uruzi rw'Umuhondo, yacapishijwe ku rupapuro rufite umubiri, ikikije amacupa atatu n'icyemezo. Iki gishushanyo gishingiye ku muco n'imiterere y'ubutaka bw'Intara ya Shandong. Uburyo bworoheje kandi bugezweho busimbuye imiterere ya kera ikunze kugaragara mu maparaki y'inzoga.

About the Igihembo cya A' Design Award cya Ifeza

Mountain River and Sage Ipaki y'Impano ya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mountain River and Sage Ipaki y'Impano ya Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mountain River and Sage Ipaki y'Impano ya Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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