SugarLady Ladies Brand Pop-up Store Igenamiterere ry'imbere y'iduka ry'igihe gito by Prism Design is a highly esteemed winner of the very prestigious 2017 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Imbere y'Inyubako Competition Category.

IfezaImbere y'Inyubako· 2017

SugarLady Ladies Brand Pop-up Store Igenamiterere ry'imbere y'iduka ry'igihe gito

by Prism Design

Client: Prism Design

Igihembo cya A' Design Award cya Ifeza Winner in Imbere y'Inyubako Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Igenamiterere ry'imbere y'iduka ry'igihe gito

SugarLady ni igenamiterere ry'imbere y'iduka ry'igihe gito ryakorewe ikirango cy'imyenda y'abagore mu mugi wa Shanghai, mu Bushinwa. Igicu cy'isukari cyakoreshejwe nk'insanganyamatsiko nyamukuru, gihuza imbere y'iduka n'izina ry'ikirango. Buri gasanduku k'kwerekana kubakiwe ku ishimbi ry'icyuma rikozwe n'urukuta rw'inganda rwa naylon. Amapaneli ya LED y'ubunini bwa milimetero 600 ku 600 amurikira utugari uhereye imbere, bituma buri gasanduku kamurika buhoro. Utugari ni dutoya kandi dworoshye, bityo dushobora kwegeranywa, kwimurwa no kongera guteranywa mu buryo bwinshi butandukanye. Ubuso rusange ni metero 6 ku 10 kandi hakubiyemo n'icyumba cyo kugerageza imyenda.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

SugarLady Ladies Brand Pop-up Store Igenamiterere ry'imbere y'iduka ry'igihe gito ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. SugarLady Ladies Brand Pop-up Store Igenamiterere ry'imbere y'iduka ry'igihe gito biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. SugarLady Ladies Brand Pop-up Store Igenamiterere ry'imbere y'iduka ry'igihe gito ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI