Vinicola Cherchi Vino Labels Igishushanyo by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Vino Labels Igishushanyo by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2017

Vinicola Cherchi Vino Labels Igishushanyo

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Vinicola Cherchi Vino Labels Igishushanyo

Kuri divayi yamateka muri Sardiniya, kuva mu 1970, yateguwe gusubiramo ibirango kumurongo wa divayi ya Classics. Ubushakashatsi bwibirango bishya bwashakaga kubungabunga isano gakondo gakondo isosiyete ikurikiza. Bitandukanye nibirango byabanje gukora kugirango itange gukora kuri elegance igenda neza hamwe nubwiza bwo hejuru bwa vino. Kubirango yagiye ikorana na tekinike ya Braille izana elegance nuburyo butapima. Igishushanyo cy’indabyo gishingiye ku gishushanyo mbonera cy’itorero riri hafi ya Santa Croce muri Usini, ari nacyo kirango cy’isosiyete.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Vinicola Cherchi Vino Labels Igishushanyo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Vinicola Cherchi Vino Labels Igishushanyo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Vinicola Cherchi Vino Labels Igishushanyo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene