Alita Igishushanyo cy'Icupa n'Amakarita by Studija Creata

Ifeza Ipaki · 2017

Alita Igishushanyo cy'Icupa n'Amakarita

by Studija Creata

Igihembo cya A' Design Award cya Ifeza 2017 in Ipaki
CLIENT: Mv Group
Estimated Number of Design Views: 29,235
Verification code 5D5164B921 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Alita Igishushanyo cy'Icupa n'Amakarita

Intego nyamukuru yo guhindura imiterere ni ukwongera kumenyekana kw'ikirango no kwerekana ibiranga byihariye nk'uburyo bwa kera bwo gukora, ibikoresho by'ibanze n'ubuziranenge. Guhindura byose ikirango ALITA harimo icupa gishya, ikirango cyavuguruwe, inyandiko, igifuniko cy'icupa n'igishushanyo cy'ikarita. Ubu ibicuruzwa bifite ibintu byinshi by'umwihariko ku cyiciro cya divayi ifise udusazi na shampayi hamwe no kwinjizamo uruhara rworoheje rw'imico ya kera n'ubuhamye ariko mu buryo rusange bikomeza kugira isura ya none kandi yoroheje.

About the Igihembo cya A' Design Award cya Ifeza

Alita Igishushanyo cy'Icupa n'Amakarita ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Alita Igishushanyo cy'Icupa n'Amakarita biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Alita Igishushanyo cy'Icupa n'Amakarita ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Press Kit

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Image Credits: Edgaras Marozas