Buronze Ipaki · 2020
Appetisi Igipfuko cy'Amavuta y'Amata
- Igihembo cya A' Design Award cya Buronze 2020 in Ipaki
- CLIENT: APPETISI by Granarolo
- Estimated Number of Design Views: 12,991
- Verification code E40AA80983 · Verify this award
Colors
About Appetisi Igipfuko cy'Amavuta y'Amata
Appetisi ni igishushanyo cy'igipfuko cy'itsinda ry'amavuta y'amata yabanje gucibwa mu buryo bwo kwiteguriro. Iri tsinda rikubiyemo uduce tw'amavuta y'amata, amavuta y'amata yasyaguwe, n'uduce twa mozzarella. Buri gipfuko gikorwa mu mapulasitiki kandi gifite idirisha ryinyeganyega, bityo amavuta y'amata ari imbere ashobora kubonwa mu buryo butaziguye. Amashusho yacapwe atanga buri gicuruzwa umwihariko kandi agaragaza neza uburyo buri bwoko bw'amavuta y'amata bukoreshwa. Izina Appetisi rihuza ibitekerezo bitatu: inzara y'ibiryo, agafunguro gato, n'imikoreshereze yoroshye. Igishushanyo kigaragaza amavuta y'amata nk'isaha yo kuruhuka byihuse kandi byoroshye, kandi ibi bipfuko bicururizwa mu masitolo manini yo mu Burayi.
About the Igihembo cya A' Design Award cya Buronze
Appetisi Igipfuko cy'Amavuta y'Amata ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Appetisi Igipfuko cy'Amavuta y'Amata biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Appetisi Igipfuko cy'Amavuta y'Amata ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Dimensions & Packaging
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tags
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Production Technology
- Plastic packaging with a transparent window to see the cheese.
- Design Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Research
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Project Duration
- The project started in July 2017 and ended in February 2018.
- Operation Flow
- This product is sold in supermarkets in Europe.
Fromage product in France. - Patents
- Copyrights belong to Fanny de Bray
- Image Credits
- Illustration : Fanny de Bray
