All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono by Walmir Luz

All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2019

All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono

by Walmir Luz

Client: All Mies

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono

Umwandiko w'Igitabo: All Mies ni igishushanyo cy'igikoresho cyo gupfunyika amasaha yo ku mukono. Agasanduku kubakwa mu bice bikurikirana by'impapuro zikomeye (cardstock), hagati hakaba hari umwenge w'isaha aho isaha iba yicaye. Umukandara muto w'urunigi rw'ipine ushyirwa mu duce duto tugenewe ibyo maze ugafata ibice hamwe. Ikirenga cyo hanze gifunga igice cyo hagati kandi kikaba cyanditsweho ikimenyetso cy'ubucuruzi (brand identity). Iki kirenga gishobora kwifashishwa mu gukanura cyangwa gufungurwa hakoreshejwe akadomo ko inyuma. Iyo umukandara w'ipine ukuwe, ibice birahutara maze isaha ikagaragara. Imiterere y'ibice bikurikirana yahumetswe n'imashini z'imigereka (topographic models) zikoreshwa mu gukora moderi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. All Mies Packaging Igikoresho cyo Gupfunyika Isaha yo ku Mukono ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC