Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa by Mao Ming and Yao Dabin

Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa

Sparkling Juice ni igishushanyo cy'ifunika ry'ikinyobwa cy'imbuto gifite gaze. Igishushanyo gihuza itike n'imiterere y'icupa ry'ikirahure. Itike yagenzuwe hakurikijwe uburyo icupa ryunamye, naho itike ntoya y'imbuto igaragaza uburyohe bw'umutobe. Amashusho yakozwe n'intoki agaragaza inyamaswa enye, inyoni ya flamingo, ingwe, umuhindi, n'ikinyugunyugu, zerekeza ku mbuto enye, indimu, passion fruit, ifiraise, na lychee. Icupa rifite ubushobozi bwa mirilitiro 290 kandi rirebana n'uburebure bwa santimetero 20. Uburyo bwo gucapa ifeza ryashyushywe n'igicapo cyimbitse (embossing) byakoreshejwe kuri iyi tike.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Sparkling Juice Igikoresho cy'Ifunika ry'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming