Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi by Randy Ludacer

Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

32,316

Verified Award Winner

Verify Award Status for #87428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi

Book Text: Agasanduku k'amagi kitwa Baker's Dozen ni agasanduku kongera gukoreshwa kabumbwe mu buji bwa papiye, gafata amagi 13. Amagi ashyirwa mu mirongo ibiri ya ane, hagati yayo hakaba umurongo w'atanu. Aka gasanduku gakozwe mu mpapuro zongera gukoreshwa ku ijana ku ijana, hakoreshejwe uburyo gakondo bwo kubumba udukingirizo tw'impapuro. Imashini nini zipakira amagi zikoresha imibare y'amagi ihwanye, bityo agasanduku k'amagi 13 kagenewe abahinzi bato bapakira amagi n'intoki ku masoko y'ubuhinzi n'aho bacuruzira imyaka. Ikirango cyacuritswe cyatumye ubuso busigara buringaniye, ku buryo abahinzi bashobora kongeraho utumenyetso twabo.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Bakers Dozen Egg Carton Primary Function: Agasanduku k'Amagi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)