Diaoyutai Igishushanyo cy'Igupfunyika Inzoga by Jiabo Lu and Kun Luo

Diaoyutai Igishushanyo cy'Igupfunyika Inzoga by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Diaoyutai Igishushanyo cy'Igupfunyika Inzoga

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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The Design

About Diaoyutai Igishushanyo cy'Igupfunyika Inzoga

Diaoyutai ni igishushanyo cy'igupfunyika cyakorewe inzoga y'Abashinwa yo mu rwego rwo hejuru. Ishusho y'inzoka nini (dragon), yagereranyaga ishusho y'ubwami bwo hejuru cyane mu Bushinwa bwa kera, ikoreshwa nk'ikintu nyamukuru cy'imitako. Umutwe w'icupa uzuye ibisobanuro byinshi, kandi ubwo bwoko bwacyo bwo gukatwa mu buryo bw'ikaro busa n'ikimenyetso (jade seal) cyagereranyaga ubutegetsi bw'ubwami. Icupa ubwacyo gisigara cyoroshye cyane. Itandukaniro riri hagati y'imitako myinshi n'ahantu hasa neza ritanga ishusho iboneka isa n'iy'icyubahiro ifite ikirango kidasanzwe cy'Abashinwa. Agasanduku ko hanze gakozwe mu mpapuro zishobora gukoreshwa ubwa kabiri, naho icupa gikozwe mu bumba gakondo bw'Abashinwa.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Diaoyutai Igishushanyo cy'Igupfunyika Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Diaoyutai Igishushanyo cy'Igupfunyika Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Diaoyutai Igishushanyo cy'Igupfunyika Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017