East Side Inzoga Zubukorikori Bwubutaliyani by Roberto Terrinoni

East Side Inzoga Zubukorikori Bwubutaliyani by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

East Side Inzoga Zubukorikori Bwubutaliyani

by Roberto Terrinoni

Client: Roberto Terrinoni

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About East Side Inzoga Zubukorikori Bwubutaliyani

Inzoga y'ubukorikori mu mujyi muto wo mu Butaliyani rwagati, inzoga zose zifite inkuru, inkuru yose ivugwa kuri label yayo. Nkaho kuba nziza kandi ihindagurika, tekinike ya kolage yemerera gushyiramo ibintu bimwe na bimwe biboneka byerekana ibiranga ibicuruzwa, nko kwerekeza kubisobanuro byizina, kuri tewolojiya yinzoga nibiyigize. Igishushanyo kiranga, kigaragaza indangamuntu, gishingiye kumiterere yoroshye. Iyi shusho yasubiwemo ku rupfu-rwa labels no kuri sisitemu yikimenyetso cya buri nzoga imwe ikoresheje uburyo bwihariye kandi bufite ibara ryiza.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

East Side Inzoga Zubukorikori Bwubutaliyani ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. East Side Inzoga Zubukorikori Bwubutaliyani biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. East Side Inzoga Zubukorikori Bwubutaliyani ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing