Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa na Wen Liu and Kaichen Xie

Umushinga Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa wa Wen Liu and Kaichen Xie ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa

na Wen Liu and Kaichen Xie

Umukiriya: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

16,098

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #88579

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa

Akimbo Coffee Beer ni igishushanyo cyo gupakira ubwoya bwa kawa bubiri zikorwa mu bufatanye hagati y'ikirango cya kawa n'uruganda rukora ubwoya. Ubwo bwoya bugurishwa mu mabati ya alumini, naho agasanduku ko hanze kagizwe n'uburebure bwa milimetero 115, ubugari bwa milimetero 66 n'ubuhagarike bwa milimetero 66. Ishusho yanditswe n'ikiganza hamwe n'imandiko z'imyandikire ya kera zishushanyijwe n'ikiganza bituma amabati agaragaza imico yo kuruhuka no kongera imbaraga. Ishusho yerekana ibiranga (mascots) by'ibirango byombi bikina umuraba ku nkombe y'inyanja. Igishushanyo cyibanda ku baguzi bakiri bato kandi kigaragaza mu buryo bweruye ko iki kinyobwa gifite inzoga.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Akimbo Coffee Beer Igikoresho cyo Gupakira Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Ibipimo n'Ipaki: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Ibibazo Fatizo: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Ikoranabuhanga ryo Guteza Imbere: The material of the packaging is an aluminum can.
Ikibazo cy'Ishusho: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Ubushakashatsi: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Ibyatumye Habaho: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Igihe cy'Umushinga: The project started in September 2018 and finished in October 2018 Shenzhen.
Uburyo bw'Imikorere: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Abagize Itsinda: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Abafotoye: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018