The Tiny House Primary Function: Utubari Tugendanwa by Gradient Experiential

The Tiny House Primary Function: Utubari Tugendanwa by Gradient Experiential is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Ibikorwa Competition Category.

IfezaIbikorwa· 2020

The Tiny House Primary Function: Utubari Tugendanwa

by Gradient Experiential

Client: Gradient Experiential

Igihembo cya A' Design Award cya Ifeza Winner in Ibikorwa Category

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The Design

About The Tiny House Primary Function: Utubari Tugendanwa

Book Text: The Tiny House ni akabari kagendanwa kagenewe ibirori by'ibimenyetso by'ibicuruzwa bigenda ahantu hatandukanye. Iyi nyubako yahinduwe iba akabari k'Abayapani gashobora gutwarwa. Utubari tubiri duto duha abakiriya inzoga zivanze mu kanya gato k'imbere gafite intebe zerekeza ku muhereza w'inzoga. Ahantu ho kwakira abashyitsi ho hanze harimo akabari ka highball ku bashyitsi bategereje, ameza y'umucanga ugenda, igiti cy'imigambi cy'umugano, ibikoresho by'aho kuruhukira, ekaran igaragaza ibirebana n'ibimenyetso by'ibicuruzwa, hamwe n'urwego rw'amadarajya azunguruka rugera ahantu ho kuruhukira ku gisenge. Ibikoresho birimo ibiti bya sipure, ikirahure gikomeye n'impapuro za shoji. Iyi nyubako ifite uburebure bwa metero 7.62 ifite amapine ahishwe, uburyo bwo kugenzura ikirere bwubatswemo n'imashini itanga amashanyarazi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

The Tiny House Primary Function: Utubari Tugendanwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Tiny House Primary Function: Utubari Tugendanwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Tiny House Primary Function: Utubari Tugendanwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
Dimensions & Packaging: Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System
Tags: The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
Production Technology: The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
Design Challenge: The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Research: A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Inspiration: Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
Project Duration: The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA
Operation Flow: The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
Team Members: Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi