Wiseman Beer Primary Function: Ipaki y'Inzoga by Wen Liu and Henghong Yang

Wiseman Beer Primary Function: Ipaki y'Inzoga by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Wiseman Beer Primary Function: Ipaki y'Inzoga

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Primary Function: Ipaki y'Inzoga

Wiseman Beer ni igishushanyo cy'ipaki cy'inzoga y'icupa igenewe abakiriya b'urubyiruko mu Bushinwa. Icupa gikozwe mu birahure na pulasitiki, agafuniko gakozwe mu cyuma, naho ikimenyetso gikozwe mu mpapuro. Ikirango gitukura n'icyera gishimangira gishyirwa ku cupa mu buryo butaziguye, kandi agace kanini gatukura kagaragaza imbaraga n'umwete. Ipaki ifite ubugari bwa milimetero 230, uburebure bwa milimetero 60, n'uburebure bwo hejuru bwa milimetero 60. Intego ni ukuha ipaki y'inzoga isura igezweho ihuye n'imico yigenga kandi ineza y'urubyiruko.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Wiseman Beer Primary Function: Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Wiseman Beer Primary Function: Ipaki y'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wiseman Beer Primary Function: Ipaki y'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019