Love&wash Primary Function: Ipakisha by Alexander Cherkasov

Love&wash Primary Function: Ipakisha by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Love&wash Primary Function: Ipakisha

by Alexander Cherkasov

Client: Love&wash

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Ipakisha

Love&wash ni igishushanyo cy'ipakisha ry'ibicuruzwa byo koga imyenda, birimo ifu yo koga, jeli yo koga, tugusule (capsules) n'igikuraho ibizinga. Iki gitekerezo cyerekana ubwitonzi binyuze mu kigereranyo cyoroshye cy'imyenda ihobera. Ku ikarita y'ifu igenewe imyenda ifite amabara, agatiganwenge (T-shirt) k'umuhondo wa orange na sheti ya jeans birahoberana. Inyuguti z'ikirango zegeranyijwe kugira ngo zisubiremo icyo gitekerezo kimwe. Amabara y'inyuma atandukanya ibicuruzwa, mu gihe imyandiko y'ubururu igaragaza inzozi n'isuku. Ipakisha rikozwe mu ikarito na plastiki, kandi hateganyijwe gukoresha ibikoresho bishobora kwangirika mu buryo bwiza (biodegradable).

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Love&wash Primary Function: Ipakisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Love&wash Primary Function: Ipakisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Love&wash Primary Function: Ipakisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin