Umushinga Nudus Ibiryo wa Angela Spindler ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2020

Nudus Ibiryo

na Angela Spindler

Umukiriya: Depot Creative

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

42,929

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #92526

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Nudus Ibiryo

Gupakira kumasosiyete yatangije yerekana izo mbuto nzima n'imboga zimboga byambaye ubusa-byambaye ubusa filozofiya no gusetsa bikinisha. Ingingo yabo itandukanye ni uko bikozwe mu bice byimbuto n'imboga, byumye, nta kintu na kimwe cyongeyeho - niyo mpamvu & # 039; yambaye ubusa & # 039; igitekerezo. Nubwo umukara ari amahitamo ashize amanga kandi adasanzwe kumasoko meza yibiryo, ikigo cyahisemo ibi kugirango berekane ibicuruzwa kandi bitange induru yinyongera. Gufotora bifata ibicuruzwa mbere na nyuma yo gukama umwuka byerekana imbuto nibyiza nkuko kamere yabigenewe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Nudus Ibiryo ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Nudus Ibiryo biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nudus Ibiryo itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Ibipimo n'Ipaki: Size: 12.5cm wide by17cm high
Ibibazo Fatizo: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Ikoranabuhanga ryo Guteza Imbere: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Ikibazo cy'Ishusho: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Ubushakashatsi: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Ibyatumye Habaho: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Igihe cy'Umushinga: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Uburyo bw'Imikorere: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Abagize Itsinda: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Abafotoye: Photography: Andy Lewis