Ccpuerh Tea Igikoresho cy'Ibifashishwa mu Gupfundikira Icyayi by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2020

Ccpuerh Tea Igikoresho cy'Ibifashishwa mu Gupfundikira Icyayi

by Somethink Brand

Client: Ccpuerh

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Ccpuerh Tea Igikoresho cy'Ibifashishwa mu Gupfundikira Icyayi

Ccpuerh Tea ni igishushanyo cy'ipfundikira ry'agasanduku k'icyayi cyakandagajwe n'icyayi cy'utubumbo. Igikoresho ni agasanduku k'ikirahure k'aluminiyumu gafite isura y'uruziga, gifite igitwikirizo cyometsweho izahabu binyuze mu buryo bwa elegitoroniki, ifoto y'ibara rya bronze, ndetse n'inyandiko yashushanyijweho ukoresheje uburyo bwa silk-screen. Aka gasanduku gafite ubugari bwa milimetero 80, uburebure bw'umubiri wako ni milimetero 70, naho uburebure bw'igitwikirizo ni milimetero 10. Hariho amashusho atatu yacapwe, ay'uruziga, ay'inguni eshatu (prism) n'ay'agatatu (triangular), agaragaza icyayi gito cy'uruziga, icyayi gito cy'ikigereranyo cy'agasanduku, n'icyayi kidafunzwe (loose tea). Amabara atandukanye y'utubati agaragaza intera zitandukanye zo gukura kw'icyayi, bikorohereza abaguzi kumenya vuba buri gicuruzwa. Iyi mikorere itanga isura yoroshye kandi igezweho ku cyayi gikurikije umuco gakondo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Ccpuerh Tea Igikoresho cy'Ibifashishwa mu Gupfundikira Icyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Ccpuerh Tea Igikoresho cy'Ibifashishwa mu Gupfundikira Icyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Ccpuerh Tea Igikoresho cy'Ibifashishwa mu Gupfundikira Icyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensions & Packaging: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tags: Packaging, tea, color, fashion, youth
Production Technology: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Design Challenge: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Research: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspiration: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Project Duration: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Operation Flow: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
KC To
Image Credits: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.