Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti na Willy Lai and Dave Torres

Umushinga Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti wa Willy Lai and Dave Torres ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Uburyo bwo Gukoresha.

IfezaUburyo bwo Gukoresha· 2020

Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti

na Willy Lai and Dave Torres

Umukiriya: Macy's

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Uburyo bwo Gukoresha

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #94023

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti

Umwanya wa Macy's ni imbonerahamwe yo kugurisha kuri interineti ituma abakiriya bashakisha bakanagura ibicuruzwa bitangwa na Macy's. Uru rubuga rwongeye gushushanywa hakurikijwe ibitekerezo by'abakiriya, bituma haboneka imbonerahamwe isukuye kandi yoroshye yashishikarijwe n'itangazamakuru ry'imideri hamwe n'ibicuruzwa by'ikoranabuhanga ry'abaguzi. Ikoranabuhanga ry'urubuga rwitabira ryemera kugera kuri rwo binyuze kuri mudasobwa zigendanwa, ma tablette hamwe na za telefone zigendanwa zunvikana. Ubushakashatsi bwimbitse bwayoboye uyu murimo, harimo ibibazo by'abakoresha, ibiganiro, igerageza rya A/B hamwe n'igerageza ry'ubushobozi bwo gukoreshwa. Imiterere yoroshye yorohereza inzira yo kugura kandi yateje imbere uruhare rw'abakoresha.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Macy’s Website Imikorere y'Ingenzi: Imbonerahamwe y'Urubuga rwa Interineti ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Ibipimo n'Ipaki: We developed resonsive web design across different devices.
Ibibazo Fatizo: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ikoranabuhanga ryo Guteza Imbere: We utilized modern responsive web technologies.
Ikibazo cy'Ishusho: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Ubushakashatsi: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ibyatumye Habaho: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Igihe cy'Umushinga: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Uburyo bw'Imikorere: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Abagize Itsinda: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Abafotoye: Images courtesy of Macys.