Umushinga Macy’s App Redesign Primary Function: Porogaramu ya Telefoni yo Kugura wa Willy Lai and Dave Torres ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Telefoni Igendanwa.
IfezaTelefoni Igendanwa· 2020
Macy’s App Redesign Primary Function: Porogaramu ya Telefoni yo Kugura
Umukiriya: Macy's
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Telefoni Igendanwa
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #94021Imigereranyo
Ibyerekeye Macy’s App Redesign Primary Function: Porogaramu ya Telefoni yo Kugura
Macy's App ni porogaramu ya telefoni yo kugura yavuguruwe mu 2019 ku bikoresho bya Android na iOS. Iyi porogaramu ituma abakiriya bareba kandi bakagura ibicuruzwa by'imideri, ubwiza n'ibyo mu rugo bakoresheje telefoni cyangwa tableti. Imiterere yayo iroroshye kandi isobanutse, ikaba yifashisha imisusire iva mu itangazamakuru ry'imideri n'ibikoresho bya tekinoroji by'abaguzi. Ibikoresho bishingiye kuri kamera bishyigikira gusikana no kwishyura, naho ibiranga bya realite yiyongereye bituma abakiriya barebera imbere ibicuruzwa mbere yo kubigura. Ivugurura ryashingiye ku bushakashatsi bwimbitse ku bakoresha no ku bitekerezo by'abakiriya, kandi kwitabira kw'abakoresha kwiyongereye nyuma yo gutangizwa.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Macy’s App Redesign Primary Function: Porogaramu ya Telefoni yo Kugura ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Macy’s App Redesign Primary Function: Porogaramu ya Telefoni yo Kugura biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Macy’s App Redesign Primary Function: Porogaramu ya Telefoni yo Kugura ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Ibipimo n'Ipaki
- We developed native apps for Android and iOS platforms.
- Ibibazo Fatizo
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Ikoranabuhanga ryo Guteza Imbere
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Ikibazo cy'Ishusho
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Ubushakashatsi
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Ibyatumye Habaho
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Igihe cy'Umushinga
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Uburyo bw'Imikorere
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Abagize Itsinda
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Abafotoye
- Images courtesy of Macys.
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